My Story
I love helping companies tell the story of who they are and why they matter.

I am Deborah Roberts and I named my company Epoxy because, like the resin, my work leads to relationships with customers and employees that are strong and resilient. I know how to lead and guide the processes that create a strategic framework for building belief in brands. And I know how to optimize resources, internally and externally, to make that framework actionable.

The result is a combination of strategy and action that helps companies achieve their “what’s next.” It’s what enables start-ups to build scale, helps mergers & acquisitions navigate the challenges of integrating cultures, and gives focus and renewed energy to companies in rebrand or product/service launch.

Contact me.


  • Marketing, Competitive & Stakeholder Audits
  • Research
  • Visioning
  • Positioning
  • Brand Architecture
  • Naming Strategy
  • Logo & Identity System Design Management


Strategic Communications

  • Marketing Communications
  • Organizational Communications
  • Public Relations & Social Media
  • Lead Generation & Nurturing | CRM
  • Website Architecture | Prototyping
  • Digital Content Strategy



  • Project Management
  • Agency & In-House Sourcing
  • Creative & Production Oversight
  • Metrics
  • Budgeting

Industry Experience
  • Architectural | Building Materials
  • Associations
  • Banking & Financial Services
  • Cause Organizations
  • Government Agencies
  • Healthcare

  • Hotels
  • Manufacturing
  • Real Estate

  • Theme Parks & Attractions
  • Transportation & Logistics
  • Retail

What drives me.

I believe that organizations thrive when brands are understood as assets and when creativity and design thinking start in the boardroom.

That’s why I am on a mission to elevate the role of the corporate communicator to the C-suite. And that’s why I delight in my work as an Adjunct Professor in the Virginia Commonwealth University School of Mass Communications, where I have been privileged to teach Organizational Communications to students seeking a master’s degree in strategic public relations for the past two years. They are everyone’s “what’s next.”