strategy + action for what
Epoxy is the consultancy of Deborah Roberts, a communications strategist and brand director who helps organizations pursue their what’s next.
With brand identity that matters, websites that attract, engage and inspire, marketing initiatives that move the needle. Just to name a few.
Audits and diagnostics serve one purpose: to gain actionable insight. Epoxy uncovers opportunities to be leveraged and reveals gaps to be closed as an organization moves toward its what’s next.
Companies that set out with a meaningful, differentiating identity tend to thrive and prosper. Those without often stumble and sometimes fail. Epoxy helps companies define who they are and readies them to act on why they matter.
Epoxy’s planning process translates strategy into actions and behaviors, resulting in a roadmap for a company’s what’s next. It’s designed for nimbleness and immediacy, yet robust enough to guide the future.
Creating advocates for brands today requires a communications strategy that is customer-centric and driven by dialogue. From website planning to social engagement, Epoxy prepares companies for these brand conversations from the get-go.
For companies on a growth track, resources to activate plans are often stretched thin. Epoxy works to optimize internal resources, source external ones and provide oversight at this critical juncture.
Accelerators energize corporate leaders with fresh ideas and perspective at a time when both insight and immediacy are imperatives. These custom-designed sessions are used to facilitate visioning, positioning or engagement strategies.